Category Archives: Marketing

The landscape seems to be overflowing with people and firms claiming to be marketing specialists, social media experts, and promotional consultants. How do you sort through all the options to figure out what type of marketer YOU need for your … Continue reading

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In Part 1 we talked about the importance of email marketing in your overall marketing plan. We ended on the understanding that email marketing is all about relationships – maintaining positive relationships with your email subscribers is vital to the … Continue reading

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When it comes to your business’s marketing plan, your overall objectives are probably along the lines of gaining and retaining customers, building and managing customer relationships and engaging with your customers in the most effective ways possible. More and more … Continue reading

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In today’s flourishing world of micro-blogging, there are two main types of Twitter users: Those who tweet purely for social reasons, keeping up with friends and family, and those who tweet for business, using Twitter as a networking tool. These … Continue reading

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Your designer, printer, or marketing agency may ask you for a “high resolution” image of your logo or other graphics or photos when working on a project for your company. If you are mystified by all the printing jargon, or … Continue reading

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