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Category Archives: Strategy
The landscape seems to be overflowing with people and firms claiming to be marketing specialists, social media experts, and promotional consultants. How do you sort through all the options to figure out what type of marketer YOU need for your … Continue reading
When it comes to your business’s marketing plan, your overall objectives are probably along the lines of gaining and retaining customers, building and managing customer relationships and engaging with your customers in the most effective ways possible. More and more … Continue reading
Posted in Marketing, Strategy, Technology
Tagged email, email marketing, internet marketing, marketing plan, ROI
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In today’s flourishing world of micro-blogging, there are two main types of Twitter users: Those who tweet purely for social reasons, keeping up with friends and family, and those who tweet for business, using Twitter as a networking tool. These … Continue reading
Online (and mobile) giving is a critical component to nonprofit fundraising and will play an even greater role in the level effectiveness charities have over the next few years. We are in the digital age where people not only expect … Continue reading
Posted in Marketing, Strategy
Tagged non-profit, not-for-profit, online fundraising, online giving
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