My 211

  • Client: My 211
  • Category: Branding and collateral development

2-1-1 is an information service that provides referrals to callers who need help. Their mission is to connect people with the resources they need. Group 7even developed a brand look that not only made 2-1-1 seem approachable but also helped erase the stigma of calling and asking 

for help. This look was extended throughout all 2-1-1’s marketing materials, including website, posters, brochures, flyers, etc. On the strength of Group 7even's marketing materials, 2-1-1 grew exponentially and expanded into multiple counties.