March 31, 2011
United Way 2-1-1 just launched its new Regional website, www.myuw211.org, in collaboration with Group 7even.
United Way 2-1-1 is the nationally designated number for information and referral across the country. It quickly and efficiently connects callers with local human, health, and social services in their community.
Group 7even has had a longstanding relationship with United Way of LaPorte County (UWLPC) and played an integral part in launching UWLPC’s My UW 2-1-1 campaign in early January 2010. LaPorte County was introduced to 2-1-1’s call, chat, & search services through unique and eye-catching posters, window clings, wallet cards, informational brochures and a website designed, written, and built by Group 7even.
Between its launch and early February 2011, 2-1-1 received 2,037 calls from LaPorte County and received 1,533 unique visits to the website. Due to its astounding success in LaPorte County, the St. Joseph County 2-1-1 Call Center partnered with Group 7even and five additional United Ways to take the My UW 2-1-1 campaign to a regional level.
Until now, 2-1-1 had a more limited database and only provided web services to LaPorte County. The Regional 2-1-1 database includes over 2,000 local agencies with approximately 8,000 programs and services in Elkhart, Fulton, Kosciusko, LaPorte, Marshall and St. Joseph Counties.
With the new Regional website, in addition to call capabilities, the entire region will be able to access the new, larger database through chat and search capabilities. Users can chat live with a specialist or search the expansive 2-1-1 database by keyword. The new website adds more convenience and anonymity to an already amazing local resource.