Group 7even, a Valparaiso-based marketing agency, was approached by the team of Anita Campbell and David Langton to include creative work in their upcoming book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design. The book, designed to be a resource for small business owners, will present case studies though photos and illustrations where visual marketing was executed in unique, effective ways.
Campbell and Langton, experts in marketing for small businesses, requested Group 7even submit creative artwork from 2009 and 2010 for a local technology company. The campaign was selected because of its eye catching, attention grabbing creative work that was used in a unique way to build awareness of a new company and, ultimately, increase sales. Stellar creative combined with thought-provoking messaging resulted in a highly successful campaign with measurable results.
Group 7even is proud to have been selected to participate in Visual Marketing. Michelle Andres, President of Group 7even said, "We are very excited that work we did for a local business is being recognized at a national level. In the past, topnotch marketing was reserved for large corporations with huge marketing budgets. We are proud that we can bring that same quality of work to small and medium sized businesses in Northwest Indiana."
The book's release date is slated for September 29, 2011, and can be purchased online at amazon.com or barnesandnoble.com and in bookstores.