Strategy
Strategy is the foundation for any successful marketing initiative. At Group 7even, we know that without a research driven plan of attack, any marketing, no mater how large or small, won’t have the impact it could. That’s why at Group 7even we don’t create just for creations sake. Every project that bears the Group 7even stamp of approval has been purposely and strategically created to reach a specific target, illicit a specific response and, ultimately, increase ROI.
The Group 7even Strategy Advantage
Group 7even will:
- Help you manage and grow your market share.
- Gain valuable insights into your organization and current/desired targets.
- Identify what makes you different from your competition.
- Help you develop your core targets to better attract and convert them.
- Create solutions that achieve your goals and objectives.
- Drive results with optimal ROI.
Strategic Capabilities
Marketing Plan
- Campaign/Business Strategy & Tactics
- Vision, Mission, Branding, Positioning, & Messaging
- Situational, Competitive, Economic, & Target Audience Analysis
Media Plan
- Public Relations Campaign
- Press Release Copywriting and Execution
- Sponsorship Package Copywriting
- Research of Local Media Pricing and ROI
- TV & Radio Spot Scripting and Storyboarding
- Media buys
- Photoshoot Storyboarding
Social Media Plan
- Social Media Copywriting and Management
Online Plan
- Website Copywriting and Management
- SEO/SEM Management
- Personalized Templates and Copywriting for E-Newsletters, E-blasts, and E-vites
Materials
- Copywriting for Materials including Direct Mail (See Creative section for full list)
Production Management
- Development and Maintenance of Project Schedules
- Prompt Response of Inquiries
- Attendance of Meetings and Special Events
