11 January 2021"Good advertising builds sales. Great advertising builds factories." - Bill Bernbach
Why is it that advertising seems to get such a bad wrap? More times than I care to count, I have been in conversations where people have described advertising executives as something between a used car salesman and a drug dealer (which always makes for an interesting moment when someone then asks me what I do for a living).
23 December 2020How the Pandemic Has Changed the Way We Shop
The recent quarantine-related lockdown has shifted consumer behaviors – some that will likely continue even after anxieties have subsided, and life returns to normal.
10 August 2020The Age of the Digital Universal ID
The browser wars waged against third-party cookies over privacy issues is nothing new. Safari and Firefox are already blocking third-party cookies, and Google plans to phase them out by 2022. Cookies have long been relied on to link customer identities across various channels and assets and are critical to a deeper understanding of customer behavior that ultimately drives a better brand experience.
08 June 2020Time to Reconnect by Doug Ross (NWIndiana Business)
For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back.
Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.