18 March 2021We've always done it this way
When it comes to marketing, a common mistake businesses make is settling into the mindset of, “We’ve always done it this way.” However, the same old way of thinking gets the same old results. Everyone has heard, “if it’s not broke, don’t fix it.”
11 January 2021"Good advertising builds sales. Great advertising builds factories." - Bill Bernbach
Why is it that advertising seems to get such a bad wrap? More times than I care to count, I have been in conversations where people have described advertising executives as something between a used car salesman and a drug dealer (which always makes for an interesting moment when someone then asks me what I do for a living).
23 December 2020How the Pandemic Has Changed the Way We Shop
The recent quarantine-related lockdown has shifted consumer behaviors – some that will likely continue even after anxieties have subsided, and life returns to normal.
10 August 2020The Age of the Digital Universal ID
The browser wars waged against third-party cookies over privacy issues is nothing new. Safari and Firefox are already blocking third-party cookies, and Google plans to phase them out by 2022. Cookies have long been relied on to link customer identities across various channels and assets and are critical to a deeper understanding of customer behavior that ultimately drives a better brand experience.
08 June 2020Time to Reconnect by Doug Ross (NWIndiana Business)
For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back.
Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.