Cardinal Point

Cardinal Point provides advanced IT solutions to businesses. For years the company had been known as Iddea Group, but with a change in ownership and significantly altered service offerings, it was time for a brand overhaul. Enter Group 7even. We were invited in to assist the new company with naming and branding.

Group 7even created a new logo and brand standards that more accurately represents what Cardinal Point is today — a strategic and unique IT company with a client-centric business model. The new look and feel was carried throughout all-new identity materials, a new website, and marketing collateral.

Deliverables

Naming, Logo Design, Brand Launch Strategy, Website Strategy, Website UX/UI Design, Email Marketing Strategy, Identity Materials, Print Collateral Design, Content Strategy, Social Media

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