South Shore Line

The South Shore Line has been a household name in the Chicago area for over a hundred years. They operate daily train service between Millennium Station in downtown Chicago and the South Bend International Airport in South Bend, Indiana. Once in Chicago, a rider can easily find transportation to any part of the city.

Despite this incredible legacy, South Shore Line had declining ridership due to increased competition and other market conditions outside of their control. Group 7even created a strategic marketing plan that would serve as the foundation for all the marketing efforts to follow, rolled up their sleeves and got to work.

Deliverables

Brand Positioning Strategy, Print Collateral Design, Website Strategy, Website UX/UI Design, Media Planning, Media Buying, Signage, Photography, Wayfinding Graphics, Content Strategy, Social Media

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